Back
Crestline is the A-player in the promo products industry in the USA
Crestline is the authority in the promo products industry, providing best-in-class customer service and a curated mix of products designed to maximize your brand’s impact. Crestline’s product team continually sources and adds new, trendsetting, and exclusive items on their website. Additionally, they have thousands of proven best-sellers that organizations across all industries use as their go-to way to advertise.
Our team assisted Crestline to point out the details about the usage and specification of various swag in the illustrative infographics for their corporate blog. We created dozens of bright artworks, merging the given data and the brand style into one cohesive layout.
All items were vectorized in great detail to match the real products introduced in the client’s catalog.
The custom owl mascot was created to enhance the promo SWAG
Additionally, one of our major projects was to create the brand character on the basis of the existing symbol of the owl. The symbol was a simple bicolor icon and we had to turn it into a vivid, memorable mascot for the Crestline brand.
As a result, we have created a series of illustrations with the owl “Hoo Knew” who became a friendly, charismatic character and acts as a great emotional connection between the customer and the brand.
This new superhero is used across many marketing assets of the company, including promo catalogs, brochures, and blogs.
To explore this project in a detail, please review our Behance case.
