Brand identity and brand book for Insight Vision GmbH

Insight Vision is an interior design company from Wiesbaden, Germany. The founders had a goal to build a brand that represents the uniqueness and professionalism of Insight Vision without further ado. The challenging part of this project was to make the design work for designers. We worked on the logo, color palette, fonts, pattern, iconography, and templates for print and digital brand assets. As an outcome, we designed a brand book that the client is using in their various activities.

With a new look and feel, this brand became discreet and versatile at the same time. It highlights the limitless potential of art, in terms of architecture and interior design, staying clean and minimalistic.